Senior Business Manager
| Fan Factory
Leader. Strategist. Partner.
Strategic Leadership
Karen excels at translating ambitious visions into concrete business strategies. She leads with confidence and precision, ensuring every move—from client acquisition to brand positioning—drives growth and builds a powerful creator empire.
Team & Management
As a master of operational excellence, Karen ensures every campaign is flawlessly delivered and every team member is aligned. She orchestrates teams and resources to launch high-impact advertising that drives significant results and boosts the bottom line.
Partner Relations
Karen is a dedicated leader who builds powerful connections. She confidently manages client and partner relationships, ensuring clear communication and seamless collaboration. She makes the business of being irresistible a success for everyone involved.
Growth & Revenue
Karen's focus is on measurable growth and maximizing revenue. She specializes in crafting and executing strategic plans that consistently exceed expectations, turning heads into conversions and ensuring the business is both hot and booked.
Operational Command
Karen brings a digital dominatrix level of control to operations. She commands cross-functional teams and workflows, overseeing all aspects of the business to ensure creative visions are executed with precision, making Fan Factory smarter and more efficient.
Proactive Leadership
Karen is an expert at navigating the fast-paced world of brand building. She proactively identifies challenges and develops clever, strategic solutions to keep the business hot, booked, and always in control. She leads with foresight, ensuring smooth operations and continuous success.
Work History
Karen designs and executes powerful campaign strategies that convert and build lasting client relationships. With her proven ability to orchestrate complex advertising initiatives from start to finish, she consistently drives impactful results for diverse clients. As a Senior Business Manager, she provides strong leadership, transforming creative visions into profitable business realities.
SENIOR BUSINESS MANAGER | FAN FACTORY
As the Senior Business Manager at Fan Factory, Karen is the brains behind the sexy. She’s the leader who translates creative ambition into real-world business success. With a sharp focus on revenue growth and operational command, she ensures every creator empire they build is not just irresistible, but strategically sound and consistently profitable. She’s the one who orchestrates their teams, manages their most valuable partnerships, and guarantees they're always booked and always hot.
SENIOR ACCOUNT DIRECTOR | 303 MULLENLOWE
At 303 MullenLowe, Karen was a crucial player, managing key client relationships and driving the seamless execution of strategic campaigns. In her role, she oversaw the through-the-line advertising for a diverse portfolio of clients, with a primary focus on the NSW Government.
ACCOUNT DIRECTOR | GJ's AGENCY
Karen was the Senior Digital Account Manager at GuihenJones, leading end-to-end digital and print campaigns for McDonald's Australia. She was pivotal in executing iconic campaigns, including Monopoly, and was known for her ability to bring teams together to deliver results that consistently exceeded client expectations.
MARKETING & NEW BUSINESS DEVELOPMENT | ONE LOYALTY REWARDS
Karen managed all marketing activities for One Loyalty and its clients. Her responsibilities included developing strategic plans, budgets, and content for social media and mobile apps. She worked closely with the CEO to expand the business, assisting in the development and launch of its offerings into new international markets.
ACCOUNT EXECUTIVE | MCCANN WORLDGROUP HEALTH
At McCann Health, Karen's role as an Account Executive went beyond pharmaceuticals, focusing on health and wellness campaigns. She managed direct-to-patient and consumer communications, handling everything from pitching and preparing RFPs to negotiating budgets and monitoring progress. She was responsible for selling the agency's services and ensuring the successful delivery of final products.
MARKETING COORDINATOR | NETFLORIST
Karen was responsible for the strategic coordination of all marketing and advertising campaigns. She ensured all marketing initiatives were aligned and executed flawlessly.
Skills
Dedication Crafts Mastery
PRESENTATION & PITCHING
WORKFLOW & TEAM ORCHESTRATION
STRATEGIC STAMINA
CLIENT RELATIONSHIP NAVIGATION
Karen consistently employs the right strategic techniques and methods to attain optimal results for her clients.
Testimonials
What Others Have To Say
Isabella
STRATEGIC COMMUNICATOR
Karen was an invaluable asset to the BreastScreen NSW team. Her expertise and dedication were instrumental to our campaign's success. As a professional, she not only led diverse projects with a proactive approach but also demonstrated a deep understanding of our account. Her meticulous attention to detail is highly valuable.
Mayeule
SENIOR ACCOUNT DIRECTOR
Karen is the ultimate partner, mastering both the strategy and operational side of complex accounts. She is relentlessly client-focused, ensuring every need is answered and every perspective is prioritized. Her leadership allows her to command challenging projects and flawlessly deliver results, transforming creative visions into profitable realities.
Emma
HEAD OF MARKETING
Karen and I worked on several key accounts, where she was a reliable partner who consistently delivered results on deadline and within budget. Proactive and tenacious, she is superior in key account management. I would recommend Karen in a heartbeat.
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