Marketing Lead
| Fan Factory
Strategist. Commander. Closer.
Strategic Growth Command
Brandy is the digital dominatrix of growth. She aligns strategic intent directly with revenue goals, focusing on data-driven execution that guarantees significant, measurable returns. She turns marketing investment into 5x ROI and ensures every brand she touches is perpetually booked and profitable.
Customer-Centric Branding
Brandy understands that irresistible branding starts with intention. She uses her academic foundation in PR and communications to create intentional storytelling that connects clients directly with their audiences, building loyal, high-value fan bases. She makes brands instantly magnetic and seriously smarter.
Operational Excellence & Scale
Brandy designs marketing systems that are built to handle rapid growth without breaking a sweat. She specializes in scaling teams and simplifying the most complex digital challenges, ensuring our clients can focus on being hot while she makes their business operationally always in control.
Full Campaign Execution
From concept to conversion, Brandy commands the full spectrum of campaign execution. She orchestrates cross-functional teams to launch industry-leading campaigns that don't just turn heads—they accelerate the subscriber pipeline, ensuring a continuous, reliable stream of attention and revenue for our clients.
Resonant Brand Penetration
Brandy is an expert at finding where the cash is hiding. She excels at strategically positioning brands for maximum attention and impact, successfully penetrating new markets and ensuring our creators are seen, paid, and irresistibly positioned against all competitio
Leadership & Vision
Brandy provides the unflinching leadership required to build a sustainable, wildly successful career. She transforms ambitious visions into grounded, executed realities, ensuring every creator empire she works with is built on a foundation of operational control and profitable longevity.
Work History
Brandy commands data-driven strategies that convert audiences into high-value, lasting subscriber relationships. With her proven ability to orchestrate complex growth initiatives across tech and enterprise, she consistently drives measurable, profitable results for creators. As the Marketing Lead, she provides strategic oversight, transforming high-level business goals into scalable, high-converting realities.
MARKETING LEAD | FAN FACTORY
Brandy is the Marketing Lead at Fan Factory, where she's the supreme commander of profit. She brings her two decades of high-level B2B tech strategy and data-driven precision to build irresistible systems for our creators. With an unflinching focus on scalable growth and measurable ROI, she ensures every creator empire is not just hot, but structurally sound, always one step ahead, and consistently high-converting.
FOUNDER, PRINCIPAL CONSULTANT | BRANDY MORTON MARKETING, LTD.
Brandy is the ultimate strategic resource, providing flexible command and consultative guidance to creator empires. She is known for her ability to assess a brand's needs and immediately build high-impact strategies—from demand generation to irresistible brand positioning—designed for rapid, profitable execution and demonstrable revenue results.
HEAD OF MARKETING – AMERICAS | GBG PLC.
As the commander of North American marketing strategy and a substantial budget, Brandy orchestrated 3x team expansion and delivered the company's highest growth quarters. She achieved a stunning 5:1 ROI through digital optimization and refined execution, cementing her reputation for maximizing profitability while scaling lead generation and elevating brand positioning.
DIRECTOR OF DEMAND GENERATION | VERICAST
Brandy led the team responsible for driving the client pipeline, taking full control of the lead ecosystem to meet ambitious sales goals. She achieved sensational results, amplifying sales qualified leads (SQLs) by 52% while simultaneously decreasing cost-per-lead (CPL) by 55%. Her work in implementing advanced marketing technology ensured continuous improvement and accurate attribution for every campaign.
MARKETING ANALYST | ELEMICA
Brandy brought data-driven precision to the supply chain, delivering key insights that immediately reshaped tactical strategies and boosted campaign ROI. Her analytical focus on inbound workflows resulted in a 117% YoY growth in marketing qualified leads (MQLs), proving her ability to make any brand smarter through data.
PARTNERSHIP MARKETING MANAGER | DELTA AIR LINES
Brandy commanded a portfolio of over 58 strategic partnerships, consistently exceeding revenue goals by up to 135%. She specialized in designing cohesive, integrated marketing campaigns and successfully secured massive cooperative agreements, demonstrating her power to build valuable, high-impact relationships that drive the bottom line..
Skills
Dedication Crafts Mastery
DATA-DRIVEN STRATEGY
OPPERATIONAL COMMAND
REVENUE COMMAND
SUSTAINABLE SCALING
Brandy consistently employs the right data-driven strategies and operational methods to attain optimal, profitable results for her clients.
Testimonials
What Others Have To Say
Crystal
CONSULTANT
Brandy's visionary leadership is the force that transforms brands into cohesive, high-converting marketing machines. She flawlessly executes game-changing campaigns that strategically resonate with audiences and consistently drive significant business impact. Clients rely on her to build robust, scalable systems—the necessary operational backbone for achieving long-term, profitable dominance and sustained growth.
James
MANAGING DIRECTOR
Brandy's expertise shines brightest in pivotal moments, where she steps in to immediately bring order to complexity and align marketing efforts directly with revenue goals. She was instrumental in turning the business toward rapid growth, proving her immediate impact is transformative. Her leadership fosters a powerful, collaborative culture, inspiring teams and peers to consistently deliver high-impact, revenue-driving results.
Emma
HEAD OF MARKETING
Brandy is the ultimate revenue partner, standing out for her ability to seamlessly connect marketing efforts to the bigger revenue picture. She is a master of operations, bringing structure and clarity to complex initiatives like CRM migrations and automation, ensuring every process drives value. She is a rare leader who translates strategic vision into action, delivering real business impact and the kind of alignment needed for lasting dominance.
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